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UTKO AT TED 2009

Can good design
save newspapers?
Not alone

Newspapers are dying for serious reasons. Simply changing the look cannot save them, but design coherent with strategy and content can be used as a tool to completely change the product, the process, and the future of the industry.

Watch my TED talk
Read interview on TED
Read my blog

WORLD’S BEST

Double winner
of SND’s top
award

Poland’s Puls
Biznesu (in 2004)
and Estonia’s
Äripäev (in 2007)
both designed by
Jacek Utko, were
named world’s
best designed
newspapers by the
Society for News
Design, the highest
recognition.

See all my other
awards
See today’s front
pages

REDESIGN

It is not about
changing the
look

It is about changing
the whole product:
strategy, content, and design.

 
 

FRONT PAGE

Make posters,
not table of
contents

My front page is a
personal artistic
statement, my channel to talk to readers.

LITHUANIA VERSLO ZINIOS

Beautiful weekend
section with
magazine quality

ESTONIA ARIPAEV

World’s Best Designed leads the market newspaper

POLAND PULS BIZNESU

First newspaper
named World’s Best
in Central Europe

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